Here’s Why 78% of Sales Training Fails

  • Proficiency gaps are not identified and targeted prior to training.
  • Curriculum focuses on philosophy, rather than on real scenario, interactive selling skills.
  • Training content is not 100% customized to the seller’s product and services.
  • A consultative selling process is not implemented.
  • Post-training, reinforcement training is not provided, resulting in a lack of retention and sustainable results.

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