About Us

Since 1998, Stride has delivered topline sales growth for companies of all sizes and industries. We have trained over 10,000 sales professionals, delivering over 700 onsite and live webinar sessions. We equip our clients to implement a consultative selling strategy to drive sustained revenue. We have designed customized, interactive sales training for several Fortune 500 companies, in 20 diverse industries, including:

  • Transportation
  • Banking & Finance
  • Manufacturing
  • Real Estate
  • Printing
  • Air Transportation
  • Virtual Reality & Gamification
  • Air Transportation & Logistics
  • Medical Equipment & Implants
  • IT Security, Equipment & Infrastructure
  • Retail & E-Commerce
  • Automobile, Truck, and Mobility Van
  • Merchant Services
  • Fire Equipment & Safety
  • Pharmaceutical
  • Chemical, Oil & Gas
  • Cloud-Based Software
  • Telecom
  • Insurance & Financial Services
  • Advertising& Marketing
  • Heavy Construction Equipment
  • Entertainment & Amusement Parks
  • Hospital & Medical Research
  • Educational
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Our Unique Approach

Claiming to be “unique” is easy; delivering impactful, transformational training is another. Here’s what sets us apart:

  • FOCUS: Our focus is on your objectives and outcomes. We begin by identifying your desired outcomes and your unique set of challenges. Our 10-Step Training Process will ensure all your outcomes are achieved.
  • SIMPLCITY: Sales training shouldn’t be complicated. That’s why we introduced The Seven Roles of Consultative Selling™. These selling roles provide a repeatable roadmap for your sellers; best of all, everyone stays on message as you navigate the sale through the decision-making process.
  • INTERACTIVE: Our practical, learn-by-doing philosophy activates your seller’s retention and long-term behavioral patterns. Using video, whiteboard, role-playing activities, group exercises, and brainstorming, your team will stay engaged and glean new methods they can use the next day.
  • REPEATABLE PROCESS: We design a tailored roadmap fashioned around The Seven Roles of Consultative Selling™. With your team equipped with a simple repeatable selling process, they’ll display more confidence, reduce the sales cycle, improve closing rates, and close more deals.
  • CUSTOMIZED: Our custom-designed training content and exercises reflect your value proposition and offer, not our presuppositions.
  • MEASURABLE: After the training is concluded we partner with you to measure improvement in Seven (7) Key Metrics:
    1. Sales volume
    2. Closing ratios
    3. Sales revenue from cross-sell, up-sell efforts
    4. Number of units sold
    5. New accounts/customers
    6. Profit margin
    7. Market share and/or territory growth (field sales)
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Our Five Promises:

  • We identify your team’s sales performance gaps using proprietary virtual simulations to assess skill level and acumen.
  • We create a custom-design curriculum and interactive exercises that are 100% aligned with your product and/or services, your value proposition, your industry, and your selling culture.
  • We introduce a repeatable selling process that represents best practice in selling methodology.
  • We measure the effectiveness of the training after the initial rollout.
  • We provide ongoing reinforcement training for long-term retention and application.
"Knowing which sales training firm to select wasn’t easy. Every company seemed to have their own unique spin on selling. As a logistics company, our business is very specialized. We knew a “boxed” program would not work; we needed something tailored to our services and selling style. Stride came in with a blank slate. They jumped in and immersed themselves in our business, interviewed our sellers, learned our processes, and targeted the outcomes we were looking to achieve. All the training content and role-play exercises were geared toward our services and our value proposition. The training was engaging, lively, practical, relevant, and applicable. Our sales team embraced the training and put the methods to use the next day. Great company, skilled facilitators, awesome results!”
Lydia Wynn, Director of Sales
BTL - Blue Tone Logistics

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